Revenue generation has always been a significant focus for college and university athletic programs, but the spotlight is shining even brighter as costs associated with these programs continue to rise. This may be increasingly important to public universities as state subsidies are dwindling.
In recent years, many college and university athletic programs have substantially increased their revenue through enhanced fundraising, licensing, media rights and partnerships with the secondary ticket market. However, effectively implementing these efforts requires additional resources and personnel, establishing new business relationships and negotiating contracts all can be time-consuming.
In this recently published article, author Shauna Woody-Coussens shares insight regarding how colleges and universities can use data analytics tools to boost revenue in their athletic programs.